Why it is important to be among the first of Google

A website without traffic is like having a store on a lonely street. Regardless of how good the product is. If no one enters, if you cannot attract visitors, you will end up closing the business. That is why it is important to be among the first of Google.

For this reason, it is essential to use strategies to attract potential clients to the website, such as search engine optimization.

Appearing at the top of Google's results pages has become paramount for those companies that want to make their Internet presence profitable. And that is why resources are dedicated, both the optimization of websites to get organic traffic (SEO), as well as paid campaigns in Google AdWords (SEM).

What does Google offer?

Appearing on the first pages of Google results implies that our business opportunities will be extensive. Going back to the initial example, it would be like "moving" the store to the main avenue, where many people will walk past your window and perhaps enter it.

On the other hand, appearing in the search engine gives us a plus of reputation. What do you think when searching for a company in Google and not finding it? You practically dismiss it or think it is a shell company.

Ways to appear in Google results

As we have mentioned before, there are two ways to appear in Google's SERP (Search Engine Result Page):

• Paid or SMM (Social Media Marketing): in this case the links that appear in the search engine are the result of paying an amount of money. It is what is called sponsored links and they appear at the top and/or right side of the page.
• Natural or SEO (Search Engine Optimization): where the results that appear are part of a job both within the page itself and outside it. This positioning does not require a payment, but it does not imply that it is free. Behind a good SEO job there are many hours of work and knowledge, and this comes at a cost.

What to do to position yourself?

One of the main strategies that will help you position yourself naturally in Google is to generate pages with fresh and original content. The more content, the more indexed pages and therefore the greater possibility of being found.

Obviously if you offer few services you will not be able to create too many pages, therefore a good option is to insert a blog in your domain that will help you generate more content and therefore for Google to "see you with better eyes".

Google values ​​all content that is original and relevant to its users. In fact, videos are very useful to decrease the bounce rate and increase the time spent on a web page. Therefore, a good strategy is to mix different types of formats, have a constancy in the creation of content, and, above all, know where we are and where we want to go.

The union of all these elements will be what helps you position yourself on the first pages of Google results and therefore, that customers enter your store.